In an announcement that was surprising likely even for his fans, singer / songwriter / producer Russ has officially entered the cannabis space. Announced during a livestream last week, Russ is partnering with longtime cannabis operator Wonderbrett on the new line, which will be called CHOMP (branded in conjunction with the artist’s latest release last year). The line will feature eighths and prerolls of the exclusive strain, as well as a special capsule of branded merchandise to celebrate the collaboration.
Russ and Wonderbrett; Image courtesy of Gallery PRRuss Smokes?
For those of our readers who may be more unfamiliar with Russ, he’s a 28 year old independent artist who has amassed billions of streams basically by himself. Having hit on Forbes’ “30 Under 30 Cash Kings” for being one of the highest selling artists across the United States, Russ has become one of the most engaged rappers of modern times, but due to his independence, hasn’t seen the same sort of mainstream hype rappers like Cardi B or 6ix9ine are afforded.
While quick to note that he is heavily affected by THC, Russ came into this collaboration with the intention of creating something that would give him some extra creative juice in the