LOS ANGELES and PORTLAND, Ore. – October 4, 2017 – Today three marketing and communications leaders announced the formation of a new public relations agency: The Cannabis Story Lab. As the name implies, the new agency is focused exclusively on providing businesses across the legal cannabis market with unmatched public relations counsel and delivering communications results that matter, according to a press release. Industry analyst firm New Frontier Data forecasts the legal cannabis market will exceed $24 billion by 2025 and create nearly 300,000 new jobs over the next two years. Currently 29 states and the District of Columbia have legalized cannabis to some degree, and that number continues to grow.

Celeste Miranda, CEO of The Cannabis Marketing Lab, the oldest and largest cannabis-specific marketing agency, formed The Cannabis Story Lab as a sister PR agency to complement her company’s marcom services with first-rate public relations. Miranda selected PR veterans John Sidline and Karen Blondell as co-founders of the new agency, bringing with them years of award-winning PR achievements. Sidline and Blondell, who began working together in 1996, have directed PR from the front lines of major technology revolutions, including the earliest days of the commercial internet, mobile technology, cloud computing and digital gaming.  Their experience spans a wide range of B2B and consumer technology industries, as well as healthcare, consumer packaged goods and beauty products. All three founders have hands-on knowledge of the legal cannabis market, ranging from grow operations to medical marijuana products, and a host of products and services in between. 

“John and Karen have been in PR long enough to understand that their job isn’t about the PR tactics they use, but about the results they need to achieve,” said Miranda, CEO of The Cannabis Marketing Lab and a principal of The Cannabis Story Lab. “They

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