Cris Rivera wasn’t always a cannabis user. But when he witnessed its lasting effects firsthand, he recognized the need to understand its full scope, and began to dig deeper.
“For me, it’s twofold,” Rivera said. “There’s a very real personal connection I have with cannabis. My father, before he passed away from cancer, I saw the benefits it had for him as a patient. The relief from cancer, as well as improving his appetite, gave him a better quality of life.”
After spending more than a decade in the brewing industry, Rivera switched to cannabis and currently serves as the Florida regional president of Cresco Labs, the parent company of Sunnyside Dispensary.
“I’m now specifically focused in Florida,” Rivera said. “But I used to travel the country for Sunnyside.”
Cresco Labs, the largest wholesaler of branded cannabis products in the United States, offers an umbrella of national brands, including High Supply, Mindy’s Edibles, Good News, Remedi, Wonder Wellness Co. and FloraCal Farms.
Two weeks ago, Sunnyside Dispensary opened its 12th Florida location at 3900 N. Ninth Ave. in Pensacola near Cordova Mall.