Why I Think Cannabis Leaders Should Be Talking About Terpenes

Every terpene has a distinctive scent and flavor that impacts the experience a customer has.

The first question most U.S. dispensary owners get from new customers walking through their doors usually has something to do with the percent of THC in their weed. It’s been all the rage in 2021. Based on conversations I’ve heard from leaders in the space, flowers on the shelves can fetch more money at 25 percent THC than flowers at 20 percent or less THC. Legal marijuana stores are upping the ante with plants reaching up to and over 30 percent THC.

The craziest part about the latest trend? It’s a little misguided.

– Read the entire article at Rollingstone.

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